Nestle to stop production of Breakaway and Yorkie biscuit bars due to falling sales
Nestle has confirmed it is going to discontinue two biscuit bars following a decline in sales.
Yorkie biscuit bars and Breakaway bars will soon begin disappearing from supermarket shelves as the confectioner makes way for new products.
Production of Breakaways – often a popular lunchbox staple for children - will cease in March.
The Breakaway, which is made with wholemeal, oat and coconut flours, was first launched in 1970 by Rowntree Mackintosh before being taken on by Nestlé in 1988.
Yorkie Biscuit bars are not to be confused with Yorkie chocolate bars which are ‘staying for good’.
A decision to discontinue the two biscuit bars, often sold in multipacks, follows a move by Nestle at the end of last year to stop selling the Caramac bar after 64 years on the shelves. This decision too, was blamed on falling sales of the sweet.
A Nestle spokeswoman said: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.
“We have seen a decline in the sales of Breakaway over the past few years and, unfortunately, we had to make the difficult decision to discontinue it.
“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”
She added: “While we know it’s sad to see Yorkie Biscuit go, we want to assure shoppers that we have plenty of exciting new products lined up for 2024. Watch this space.”
One new product reportedly set for release is a variation on the Blue Riband bar – a biscuit called Blue Riband Hazelnut – which will come with a hazelnut filling layered between the wafers. This is expected to be available in supermarkets this month.