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Lincs & Notts Air Ambulance is highlighting the 'golden hour' as part of National Air Ambulance Week


By Rachel Armitage


To mark National Air Ambulance Week (NAAW) starting today, the Lincs & Notts Air Ambulance is calling for people across the two counties to help raise awareness and funds for the life-saving charity.

Over the last 25 years, the Lincs & Notts Air Ambulance has responded to more than 20,000 potentially life-saving missions.

On average, the medical crew attend three incidents a day, providing the equivalent of a hospital A&E department to people suffering from the most serious of illnesses and devastating injuries directly to the scene of an incident.

Lincs and Notts Air Ambulance Ambucopter (16300643)
Lincs and Notts Air Ambulance Ambucopter (16300643)

To mark this event, the Lincs & Notts Air Ambulance will be raising awareness through NAAW’s official Golden Hour campaign, which highlights the importance of the first hour after an injury or illness when receiving critical life-saving care increases the chance of a patient’s survival.

The national Golden Hour Give an Hour campaign, which will take place at 4pm to 5pm on Friday, will involve a series of live broadcasts to highlight the need of their life-saving service across the two counties. highlight how vital it can be to receive rapid critical care within the first ‘Golden Hour’ of a life-threatening injury or medical emergency.

Now the Air Ambulance is asking companies and supporters to give an hour by either donating an hour’s profit from their company, donating an hour’s pay or donating an hour of their time to help raise awareness of the Charity’s life-saving work.

George Overton, director of fundraising and communications at Lincs & Notts Air Ambulance, said: “We’re incredibly excited to be taking part in this year’s brand-new Golden Hour campaign, as part of NAAW.

“We are so grateful for the fantastic support we receive every single day from our local community and businesses from across the two counties. NAAW is an opportunity for us to give all local Air Ambulance charities a national united voice, promoting all the hard work which goes on not only during this week, but every single day of the year.

“We’re hoping that many of our supporters can get involved, help spread the word and raise funds for our life-saving work during the week. Without the support and generosity of our local communities, we simply would not be able to do what we do and continue saving lives every day.

“We’re hoping that everyone can tune in to these videos on Friday and share across their own social media pages to help spread the word of how vital our service is amongst our local community.”

You can watch the live broadcasts via the charity’s Facebook page or Twitter feed on Friday, with all live broadcasts saved to the charity’s social media pages for viewing at a later date.

To find out more about how you can support the Lincs & Notts Air Ambulance, visit www.ambucopter.org.uk or call 01522 548 469.

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