Josh Bartlett's Away Days Beer adds Ale'N Shearer to starting 11 to celebrate one year of business
Josh Bartlett’s starting 11 has been completed with the launch of his 11th beer, Ale’N Shearer.
The Newark resident, 33, is also celebrating a year of business with his football-inspired company Away Days Beer, an idea he came up with after watching his beloved Ipswich Town FC suffer an embarrassing 3-0 loss at home to Derby.
He said he recalled saying his favourite player of all time, Boncho Genchev, would be able to help the club on the field, but while saying his name, came to the realisation it would be a great name for a beer.
“I knew a little about craft beer and I had always been inspired by Boncho,” he said.
“It was one of those moments where I just thought, wouldn’t it be cool to go to the bar and order three Bonchos?”
Josh, who moved to Newark ten years ago, said he checked online to see if any other football related beer companies existed and when finding out he would be the first of its kind, he went full steam ahead and combined his two passions.
“I spoke to Mark Easterbrook (head brewer) at Pheasantry Brewery among loads of other breweries up and down the country,” he said.
“Some were keen on the idea, and some were not so keen.
“Mark took us up on our offer and was a massive help in getting the first three beers out.
“That process of thinking of the idea and getting our first three out, Boncho, Hoppy Robson (a tribute to Sir Bobby Robson) and Golden Goal, took around a year.
“But, now, one year on from that, we are at the point of having 11 out.”
His line-up boasts dark beers, golden ale and lager among others.
He hopes it will give rivals fans and visitors a chance to take in the club’s culture, and he has invited young football fans to try ale, something he feels is neglected.
It is served and supported by fans in Suffolk pubs and can also be scouted on its website.
More by this authorConnor Thompson