The Pud Store, with store in St Mark's Place, Newark, buys out Precious Little One
A childrenswear brand with a store in Newark has bought out an online baby business.
The Pud store, with a shop in St Mark’s Place, has acquired the leading online nursery retailer Precious Little One.
The buy-out includes a transition of all of Precious Little One’s stock, websites, customer databases and other assets.
It comes a month after the brand went into administration, despite making £15m in 2020.
The Pud Store was founded by The Apprentice’s Frances Bishop in 2015.
Last year, the company attracted the support of a multi-millionaire investor.
Frances Bishop said: “I know there is a lot of hard work to do to get the Precious Little One business up and running again, but I have a great team and we will quickly rebuild customer confidence.
“At The Pud store we have created an amazing group of mums, a great reputation for customer service and we know mums really well.
“We will bring all of our passion and expertise to Precious Little One and we will be relaunching its market-leading website in March to make it even better than before.”