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Faces of baby loss to be showcased in new campaign by stillbirth charity Nottinghamshire Sands


By Rachel Armitage


The faces of those who have experienced the tragedy of baby loss are to be showcased in a new campaign by a stillbirth charity.

Nottinghamshire Sands (Stillbirth and Neonatal Death) has launched a new campaign ahead of Baby Loss Awareness Week from October 9-15.

As 15 babies a day die during birth, or shortly after, the charity has launched I’m the Face of Baby Loss, a photographic campaign that shows the faces of those who have suffered.

Newark Castle. Nottinghamshire Stillbirth and Neonatal Death (SANDS) launching Baby Loss Awareness Week with photoshoot of 'faces of baby loss' in Newark Castle grounds. Couple who are one of the faces of baby loss, L>R - Jordon Mimmack, 23, Logan Mimmack, 3, Ellie Mimmack, 21.. (16688981)
Newark Castle. Nottinghamshire Stillbirth and Neonatal Death (SANDS) launching Baby Loss Awareness Week with photoshoot of 'faces of baby loss' in Newark Castle grounds. Couple who are one of the faces of baby loss, L>R - Jordon Mimmack, 23, Logan Mimmack, 3, Ellie Mimmack, 21.. (16688981)

The display shows 15 photos of families who have been affected by baby loss.

Photo shoots have already taken place for the campaign in Nottingham and Mansfield, and on Saturday a shoot took place in the grounds of Newark Castle, with two families going along to take part.

The charity is appealing to people and businesses to spread the word about the campaign by displaying posters in their windows.

Newark Castle. Nottinghamshire Stillbirth and Neonatal Death (SANDS) launching Baby Loss Awareness Week with photoshoot of 'faces of baby loss' in Newark Castle grounds. L>R - Volunteer Coordinator & Chair Maxine Hoskins,Volunteer Coordinator & future befriender Kathy Swanwick.. (16688964)
Newark Castle. Nottinghamshire Stillbirth and Neonatal Death (SANDS) launching Baby Loss Awareness Week with photoshoot of 'faces of baby loss' in Newark Castle grounds. L>R - Volunteer Coordinator & Chair Maxine Hoskins,Volunteer Coordinator & future befriender Kathy Swanwick.. (16688964)

Maxine Hosking, chairman of Nottinghamshire Sands, said: “We want to reach out now to local businesses to display the posters in their windows so we can get the word out there and try to break the taboo.”

Nottinghamshire Sands is also on the look-out for more volunteers to help run their service, supporting those affected by baby loss.

“It’s all about supporting each other, when you’re dealing with people’s emotions and with a pain like this that never goes away,” Maxine said.

“We understand as parents that it’s a horrible thing to go through.

“It’s particularly important as the Lincolnshire branch of Sands has closed down, and we want to offer support to those in Lincolnshire too.”

If you can offer your services as a volunteer for Nottinghamshire Sands, or to get involved with the I’m The Face of Baby Loss, email Maxine on nottingham.sands@hotmail.co.uk

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