Fitness instructor who swapped the gym for the internet has great success
A fitness instructor who swapped the gym for the internet is enjoying huge success.
The closure of gyms and ban on indoor exercise classes during the pandemic forced fitness fanatics to turn to the internet for their workouts.
Lorna Flint, who lost her job as a freelance gym class instructor when the pandemic hit, saw an opportunity to move her classes online.
After setting up Lorna Marie Fitness overnight, she began to produce virtual live-stream and on-demand workout classes to fill the increasing demand.
Lorna said: "Even my Grandma got tech savvy doing zumba online."
The business continues to experience great success, with the online format allowing Lorna to reach a wider clientele — members who have joined from as far as Budapest, South Africa and New Zealand — alongside her loyal clients in Nottinghamshire.
The set up of Lorna's on-demand classes allow her clients to work out whenever and wherever they want.
She added: "Some of our members even join our live classes from the beach."
Now that restrictions have eased she is hosting hybrid face-to-face classes, where the workout is live online at the same time as it is taught in person, which is bringing the fitness community together in a new way.
Lorna's fitness work has been recognised by the Community Fitness Awards in which she has been nominated for Regional Instructor of the Year for Yorkshire and the East Midlands.
She said: "The pandemic taught us what’s really important: health, well-being and time with loved ones.
"The expansion of online fitness has made this possible — it has transformed the way we train for good."
To find out more, visit lornamariefitness.co.uk or email firstname.lastname@example.org