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Focus on male grooming proves popular

By David Parker

Two of the staff at 29 Market Place, Bingham, which provides hair-cutting and grooming services
Two of the staff at 29 Market Place, Bingham, which provides hair-cutting and grooming services

A barbershop owner who set up her business to capitalise on the booming trade in male grooming has seen it go from strength to strength.

Denise Purser opened 29 Market Place in Bingham six years ago and it has since become a firm favourite with customers.

The upmarket barbers provides hair-cutting and grooming for an emerging male market, which Denise said had started to demand more than the need for a regular haircut.

Denise bought and renovated the building and created a stylish but relaxing interior, with the requirements of her male market in mind.

“It was important that the traditional aspects of the successful barbershops of days gone-by were revisited with a modern twist,” she said.

“At the time the industry, long-forgotten in favour of the unisex hairdresser, was at last starting to be regenerated.

“Men wanted a place that felt a bit more masculine and would offer a consistent high standard of hair-styling, expert advice and product ranges but that could also provide the newly-fashionable wet shave facial that had sadly been missing from the local barbershop over the past two decades or more.”

'A very friendly bunch'

Denise said the latest craze for all things beard-related, combined with a growing awareness that the modern man could be a dedicated follower of fashion, provided a great opportunity to establish her business.

“All our barbers have formal qualifications and attend the well-respected Sid Sottung Academy to learn the finer points of the barbershop trade and how to expertly perform an open-razor shave,” said Denise.

“We pride ourselves on being a very friendly bunch too.”

Denise said the fashion for wet shaves provided a great opportunity to buy men an interesting and useful present.

“29 Market Place has a dedicated shaving room to ensure the experience is relaxing and that comfort and enjoyment of the age-old ritual can be properly enjoyed,” she said.

The barbershop has its own 29 Market Place app that people can use to book an appointment.


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