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New day, new look


Sport is now featured on the Advertiser’s back page, an overdue recognition of the leisure segment in all our lives.

Headlines over news stories are to have their lettering in mainly small ‘lower case’ type. Capitals are shunned. Research has shown that capital letters are more difficult to read.

White space has a new emphasis to enliven lay-outs while pictures, said to be worth a thousand words, are given prominence. Careful use of colour is an added tool for enhancing page treatment.

Today’s changes are designed to help readers and bring greater emphasis to the reporting of happenings in our community.

Our new look is important as is the fresh publication day, now to be a Thursday.

The earlier printing day is introduced principally to help advertisers with an extra 24 hours shelf life before the weekend watershed. A happy change for readers who will get their news a day earlier.

The Advertiser’s website, truly a comprehensive vehicle, enables breaking news to be on call, thus providing a weekly paper throughout each and every day for those with access to the internet.

A refreshed Advertiser strives to please, relying on the solid foundation of years long gone.

Samuel Wesley said it all way back in 1700 when he wrote: “Style is the dress of thought; a modest dress neat but not gaudy will true critics please.”

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