Council’s Staycation campaign televises Newark and Sherwood’s appeal on ITV West Anglia
An advert showcasing the best of Newark and Sherwood will feature on ITV as part of the district council’s Staycation campaign.
With the tourism sector reporting a decrease in the number of staycations and day trips across the whole of the UK throughout lockdown, Newark and Sherwood District Council said it was doing all it could to support and promote local tourism.
Its Staycation campaign, launched this summer, is aimed at safely encouraging tourists back into the district’s attractions, B&Bs, hotels and eateries.
Keith Girling, chairman of the council’s economic development committee, said: “It is important for our local economic recovery that, as a district council, we do all we can to encourage visitors to our district.
“Many residents own or work in the local tourism, hospitality and retail trades and we want to continue to support them as much as we can, particularly during this time of economic recovery, as people look for new or familiar places to visit in the UK.”
As part of the campaign, tourism attractions in Newark and Sherwood are to appear in a TV advertisement broadcasting to ITV viewers.
The 30 second advertisement, currently broadcasting to ITV West Anglia viewers for two weeks, is one of promotional activities featured as part of the Staycation campaign.
The campaign will showcase the area’s beautiful countryside, top attractions, and places to stay, shop, eat and drink.
The campaign aims to capitalise on the recent trend for UK Staycations after a recent consumer poll by Visit England indicated that 60% of UK adults planned to take an overnight UK trip by the end of 2021.
The campaign focuses on attracting families and couples interested in spending a few peaceful days exploring the historic landscape of Newark and Sherwood.
The advertisement is accompanied by a new Staycation microsite, online advertising, a competition to win a break for two in Newark and a podcast that will be released in the coming weeks, among other initiatives.
Mr Girling said: “The last 18 months have been particularly challenging for our tourism and hospitality businesses.
“A TV advertisement is a new venture for the district council and provides an incredibly exciting opportunity to reach more potential visitors than ever before.”