Pass It On — and help save lives with organ donation urges NHS Blood and Transplant
As families gather to celebrate Christmas, NHS Blood and Transplant is urging everyone to take time to talk about organ donation.
The call comes as the service runs a television advertising campaign to highlight changes to the law on organ donation in England.
From spring 2020, all adults in England will be considered to have agreed to donate their own organs when they die, unless they record a decision not to donate, or are in an excluded group.
The Pass It On campaign aims to motivate people across England to make the decision to pass on their organs, to pass on that decision to family and friends, or to pass on information to others about the law change.
The television advert, which aired for the first time on Friday, follows a woman holding a heart-shaped balloon.She quietly leaves her home and sleeping family and travels by bus, observing different scenes of life that continue to go on around her.
In the final scene, she app- roaches a building as the sun rises, silently releasing the balloon with a smile. A waiting patient reaches out from a window to receive it, symbolising the gift of passing on life through organ donation.
The advertisement ends with a reminder that the law on organ donation is changing in England from spring 2020, and urging people to find out more and register their decision.
The advert aims to reach people and start conversations about organ donation at Christmas, while people are together with their families.
Once the new system is introduced across England, families will still be involved before any organ or tissue donation goes ahead, and specialist nurses for organ donation will continue to speak to families about their loved one’s decision.
Anthony Clarkson, director of organ donation and transplantation for NHS Blood and Transplant, said: “Christmas is an incredibly busy time of year; however, it should also be a time for family and thinking of others.
“We want everyone to know the law around organ donation is changing, and the choices available. We want them to make their organ donation decision and to share it with their family.
“Christmas time, when families come together, is a good opportunity to do this.”
For more information visit www.organdonation.nhs.uk
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