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Nottinghamshire County Council’s collaborative powerful fostering film wins two awards at UnAwards

A council’s fostering film which aimed to attract more carers has won two awards.

Nottinghamshire County Council was awarded Best Collaboration and Best Creative by the UnAwards — which recognise creativity, innovation and brilliant results in public sector communications — following its involvement in a collaborative fostering film, ‘Any Of Us’.

It was one of more than 80 authorities and children’s trusts supporting the ‘Any Of Us’ project, which showcases fostering and how anyone can become a foster carer.

Jenny Whiston, group manager, fostering, chairman John Ogle and Tracey Taylor, cabinet member for children and families.
Jenny Whiston, group manager, fostering, chairman John Ogle and Tracey Taylor, cabinet member for children and families.

The production was launched in September 2023, as part of the ongoing drive to attract more people to care for a child or young person and was the sixth produced by a growing partnership of councils and trusts to promote local authority fostering.

Tracey Taylor, the county council’s cabinet member for children and families, said: “We are delighted that this national project to highlight how anyone who cares has the potential to become a foster carer has been recognised by the UnAwards.

“It made sense to collaborate to produce a film that communicates a universal message — that we all need more people to step forward and become foster carers.

“We really care about the work that we do, which ultimately is about giving children a chance to thrive and become the best person they can be.

“Our foster carers do an incredible job to support and provide loving care for some of the most vulnerable children and young people in Nottinghamshire, helping to shape a child or young person’s life by providing a safe and secure home — which is always the best place for a youngster to thrive.

“We need more carers to ensure that every child in need can have a safe, loving, and stable home environment and I hope people who watch ‘Any Of Us’ will consider joining our wonderful fostering community.

“Most potential foster parents already have the skills needed to change the lives of children and we hope this powerful film and its message will help to encourage more people to come forward.”

‘Any Of Us’ looks at three different people who all show some of the attributes needed to be a foster carer in incidents from their daily lives — Ayesha going to the aid of a pedestrian after a minor road accident, Neil calming down an aggressive situation in a snooker club, and Marsha identifying a young person showing signs of distress and intervening with them at school.

They are all different individuals in very different scenarios, but in their own way are each showing the caring instinct that is fundamental to being a foster carer.

The film was produced by Reel TwentyFive and project managed by CAN Digital/Rachel Brown.

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