Via East Midlands and Nottinghamshire County Council have launched a new road safety campaign for a safer Christmas season
A new road safety campaign aims to keep all road users safe throughout the winter and festive season.
Via East Midlands and Nottinghamshire County Council launched the campaign yesterday (December 1), through the form of a road safety advent calendar.
The fun, family-friendly initiatives feature daily safety tips and cheerful illustrations designed to spread awareness about road safety to help drivers, cyclists and pedestrians stay safe during the holiday season.
As we head into the busiest time of year for travel, the festive season brings darker days, icy roads, increased holiday traffic, and the dangers of driving under the influence are just a few of the concerns that make this time of year especially risky on the roads.
Each day, a new safety tip will be shared via social media on the X platform @viaeastmidlands, accompanied by a festive illustration that is sure to bring a smile.
From checking tyre treads and keeping to safe speeds, to staying alert for pedestrians in low light, the calendar will offer a wide range of practical tips to ensure every journey is as safe as possible.
Kendrick Hourd, Via’s head of Safer Highways, said: “We know that the festive period is a time when many people are out on the roads - whether they’re travelling to visit family, going to Christmas parties or heading out for some winter fun.
“Our goal with this campaign is to make road safety engaging and memorable. By sharing festive illustrations and simple, practical advice, we hope to remind everyone to take extra care, whether they’re behind the wheel or walking to the shops.”
Neil Clarke MBE, cabinet member for transport and environment said: “It is vital that whether you’re driving, cycling, or walking, you know how to stay safe on the roads.
“This calendar is an excellent way of conveying some very important messages and the tips will provide useful advice to help keep everyone safe. I would urge schools and families to check the calendar each day and to share with as many friends and colleagues as possible.”
