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Asda’s Newark staff tickled pink by Breast Cancer Now fundraising as part of Breast Cancer Awareness Month

The Tickled Pink campaign run by Asda’s Newark store throughout October raised £2,813.50 for breast cancer research.

The fundraising will support the work of the UK’s leading breast cancer charity, Breast Cancer Now.

Money was raised by a series of in-store activities, including bucket collections, a sponsored silence and Tickled Pink days where colleagues dressed in pink or went to work in their pyjamas.

Sinead Hinch of Asda with Tickled Pink donation (20794793)
Sinead Hinch of Asda with Tickled Pink donation (20794793)

It will be added to other stores’ totals and money raised through the sale of Tickled Pink items at the supermarket.

Sinéad Hinch, the Lombard Street store’s community champion, said: “Over the past 23 years, Asda Tickled Pink has raised more than £64m, an incredible total, which has funded vital breast cancer research and life-saving support.

“I would like to say a really big thank you to all of our shoppers who kindly donated this year to a cause that is close to many of their hearts.

“The money raised will support those affected by breast cancer now and in the future and, with breast cancer the most common cancer in the UK, it has never been more important to show our support.

“We know that one in two women don’t check their breasts regularly and one in ten women don’t check their breasts at all, so we also handed out a signs and symptoms leaflet with tips on how to check and what to look for, as well as signposting to further information.

“We wanted to remind customers that there is no special way to check your breasts ­— the important thing to remember is to check regularly, to know what is normal for you, and to understand the signs and symptoms.”


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