Asda Newark joins nationwide partnership with Children’s Book Project

A supermarket giant announced joining a nationwide partnership with a literacy charity to tackle book poverty in childhood.

Asda Newark, on Lombard Street, Newark has teamed up with the Children’s Book Project to enable customers across the UK to donate pre-loved children’s books in-store.

The scheme aims to gift children’s books to families who have fewer books and over 20,000 books are expected to be redistributed back into communities.

Sinead Hinch, Asda Newark's customer and colleague community champion said “It’s great to have an accessible book donation point in our store where we can then redistribute them back into our local community.

“All children should be able to access a book without the cost being a barrier.

“This is also a great opportunity for families to have a bit of a clear out and donate any books that their children may have grown out of which will then go on to benefit many other children in our area.”

From the beginning of September, over 388 Asda stores invited families to donate any books they have grown out of and to drop them off into a dedicated donation trolley at the front of the stores, hosted by the store’s Customer and Community Champion.

Together the two organisations expect to give over 20,000 children the chance to participate in book gifting festivals hosted by their school or community group, where they will be able to choose and take home, books of their own.

Children’s Book Project founder and ceo Liberty Venn said: “We are incredibly excited about the opportunity that Asda is giving to their customers nationwide to send their children’s pre-loved books on new adventures.

“Like us, Asda want to help tackle book poverty in childhood.

“Every book donated will reach a new home and impact another child, raising aspirations and building reading communities.”