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Wedding service


Everyone likes to feel they have received the best possible service and, for those who deliver, it is one of the most effective ways of ensuring repeat business.

Customers remember how they were treated and that has a big bearing on whether they return.

One of the main components of good customer service is going over and above what might reasonably be expected.

One Newark businessman certainly did that to ensure a bride’s special day wasn’t spoiled.

Mr Tony Pollard, the manager of Dry Clean Plus in Newark, was unhappy with a small mark on Mrs Michelle Watson’s wedding dress so sent it to Edinburgh for a specialist clean.

Unfortunately, just a day before the wedding, a mix-up meant the wrong dress was sent back to Newark.

Mr Pollard was horrified and immediately booked a flight from East Midlands Airport to Edinburgh to collect the right dress personally.

He made the return journey in a hire car and had the dress back in time for Mrs Watson’s big day.

What a terrific example of putting the customer first and going the extra mile or, in this case, the extra 540-plus miles.

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