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Ollerton Town Ladies coach believes England's form at the Women's World Cup will inspire a generation

By Connor Thompson

A manager of a ladies football team believes the Women’s World Cup has inspired a generation.

Mark Bullock, coach of Ollerton Town Ladies, was in Parc Olympique Lyonnais, France, as England suffered heartbreak against USA.

But despite defeat, Bullock has taken the positives from a record-breaking campaign.

OLLERTON TOWN LADIES take on Nottingham Forest Ladies. Credit: Alexander Sian, of ASJ Photography.
OLLERTON TOWN LADIES take on Nottingham Forest Ladies. Credit: Alexander Sian, of ASJ Photography.

He said: “England’s success and visibility at the Women’s World Cup has galvanised a new generation of young girls up and down the country.

“With record viewing figures and world class performances on the pitch, the Lionesses are smashing the stereotypes and paving the road for the next generation of women’s football in England.

“In 2015, in Canada, the World Cup achieved the same, however, there were limited opportunities for women and girls to play the game.

“Since then, we have seen the development of the Women’s Super League and the necessary governance structures put in place.

“Most importantly, there is now a clear pathway for players at all levels to get involved in the game.”

England enjoyed major success at the tournament, conceding just one goal before their 2-1 loss to defending champions USA.

Bullock said it was a reflection of the good work by the Football Association.

“There are thousands of girls playing at FA wildcat centres, and regional talent centres provide a springboard to performance teams,” he said.

“The final aspect that has changed is the improvement in coaching through mentor ship and the establishment of women’s high performance football centres, which aim to increase the number of qualified coaches in the women’s game.

“None of the above existed the last time England played in the Canadian World Cup, so the incremental growth in the game is there for all to see.”

While viewing figures for Tuesday’s tie are yet to be revealed, England’s 3-0 win over Norway in the quarter-final set a new peak TV viewing record for women’s football of 7.6m.

The tournament’s total reach stood at 22.2m before the semi-finals, flying past the 12.4m record set in Canada.

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