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Newark and Sherwood United unveil their new strip and ambition for the campaign after a successful pre-season



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Making their inaugural season bow as a newly re-branded club, Newark and Sherwood United has unveiled its new strip and its ambition.

The atmosphere was jovial with team photos being taken and some creative work with the green screen that the players seemed to enjoy.

Newark and Sherwood United sitting in their new uniforms in the new stand at Station Road. Image by Rob Currell (58342337)
Newark and Sherwood United sitting in their new uniforms in the new stand at Station Road. Image by Rob Currell (58342337)

The kit is an essential part of a team's branding, and United went with experienced designer Stewart Linton to deliver the concept.

Linton has worked extensively with Norwich City, who he avidly supports as well as several other big brands including James Cameron and Co.

He has also completed work for local company, Gusto Homes.

Away Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350216)
Away Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350216)
Away Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350220)
Away Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350220)
Away Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350226)
Away Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350226)

The chief executive of Gusto, Steff Wright is also the chairman of the football club so it made sense for the design task to be left in Linton's capable hands.

"I'm really pleased that Studio Optic were invited to play an important role in this exciting project," said Stewart Linton.

"As a local design agency owner with a strong interest in sport, it was an opportunity I was keen to be involved in.

"I've taken great pride in seeing my work worn by the team I support (Norwich City) in recent seasons, so to be able to do the same – from crest to kit – for a local club with big ambition is really rewarding.

"Working with the management team at the club, a range of design concepts were initially provided for both crest and kit.

The chosen crest design combines the initials of the club alongside recognisable elements of Newark & Sherwood – such as the castle, shield and arrow.

To mark the launch of a new era for the club, 'Sherwood green' has been used for the home kit, with a fiery orange away kit that respects the history of the club with a view to a successful future.

"We chose to work with UK-based kit manufacturer OLIK, who were able to offer a bespoke eco-kit that compliments the club's approach to sustainability," said Linton.

"The feedback to the kits has been very positive and at the time of writing, the team has a 100% win-rate wearing them, so long may that continue."

Players await their team photo in both home and away kits. Image by Rob Currell (58347657)
Players await their team photo in both home and away kits. Image by Rob Currell (58347657)

"We are extremely pleased with the kit and how it has turned out," said Steff Wright.

Wright is a passionate environmentalist and it is important for him that the club shares that principle.

"In line with Gusto's sustainability ethos, we want this to flow through everything we do at the club, including

the promotion of healthy eating and a positive lifestyle," he said.

"The kit is an eco kit made from recycled cups from local company OLIK.

"As a club, we want to align ourselves with partners and sponsors who share our values."

The home strip is a green top with an orange sunken collar and orange trim on the sleeves with blue shorts and black socks.

Home Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350223)
Home Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350223)
Home Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350232)
Home Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350232)
Home Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350235)
Home Team Shirt. Image by Studio Optic. https://studio-optic.co.uk/ (58350235)
Home Team Shorts. Image by Studio Optic. https://studio-optic.co.uk/ (58350238)
Home Team Shorts. Image by Studio Optic. https://studio-optic.co.uk/ (58350238)

The away kit is predominantly orange with a blue lower shirt fading into orange around the midriff.

Orange shorts and orange socks complete the away ensemble.

United started their campaign in their new kit on the weekend with a successful 2-1 win over Heather St Johns.



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