Newark-based Liz Hobbs Group announces the Elf Factor 2021 competition

A Newark-based entertainment group has announced the official Elf Factor 2021.

Every day from December 1 to 24, an elf will dress up as a very famous artist on Liz Hobbs Group's social media.

Participants all over the UK will then be invited to guess who the Celebrity Elf is.

The person with the most correct guesses will win four tickets to any of the concerts on the Liz Hobbs Group website. Winners can also split the tickets between two gigs if they want to.

Liz Doogan-Hobbs said: "We are thrilled to have been asked by Santa Claus himself to produce The Elf Factor 2021.

"We are really looking forward to seeing who the elves dress up as each day, and getting people excited for Christmas with the competition."

A spokesman for Santa Claus said: "We couldn't think of anyone better than Liz Hobbs Group to host this event.

"They've got the skills, the expertise and they've definitely got the Elf Factor."

Catch the elf each day until December 24 over on the Liz Hobbs Group Facebook, Instagram and TikTok.

The competition has already had 500 entries.