Morrisons will introduce quiet hour for customers

Morrison's is introducing a quieter hour for customers who would benefit from a calmer shopping experience.

The chain has designed the quieter hour for customers who currently struggle with music and the other noise associated with supermarket shopping.

During the quieter hour, Morrisons supermarkets, including those on Kings Road, Newark, will dim the lights, turn music and radio off, avoid making tannoy announcements, reduce movement of trolleys and baskets, turn checkout beeps and other electrical noises down and place a poster outside to tell customers it’s quieter hour.

The quieter hour will be every Saturday from 9-10am.

The Quieter Hour initiative has been created with the support of the National Autistic Society.

Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience and so Morrisons carried out a trial earlier in the year in three of its stores to find out what improvements can be made, and to find a convenient time each week for the Quieter Hour to take place.