Newark-based charity Beaumond House Community Hospice changes name and logo

Charity Beaumond House Community Hospice is to change its name and adopt a new logo to better reflect the services it offers.

From this week, the Newark-based charity will be known as Beaumond House Hospice Care.

Chief executive Debbie Abrams said the changes reflected that the care and support were about much more than the Beaumond House building.

“It represents that many patients wish to receive our support in their own homes,” she said.

“The new logo incorporates a heart at the centre to depict the love, support and compassion that is at the centre of our work. It keeps the image of a house, but this no longer specifically depicts the doors of Beaumond House, rather any house or home where they are needed.”

The costs associated with the new name and look have been kept to an absolute minimum using in-house expertise and prioritising electronic materials in the first instance.

The visual changes follow a refresh of the organisation’s strategy which enables it to evolve and adapt to a changing world.

Debbie Abrams said that while the overall focus of their care would not change it was sometimes necessary to revise their approach.

She said the new strategy would refocus their work and show in a much clearer way what local people could expect when they turned to them for support or to help them.

“What will not change is that Beaumond House places patient safety and choice at the centre of all our work. We have always believed that every moment matters, in life and death, and we wanted this to be much clearer as we set out our vision for the future,” she said.

“We remain so very grateful to this local community for its commitment to us.”

The team at Beaumond House say they are proud to have continued to give the best and unique care despite the challenges brought by the pandemic.

Since March 23, when the UK went into full lockdown, Beaumond House has supported 27 in-patients with 332 nights; made 479 day therapy calls and visits and spent 1263 hours supporting 82 patients through Hospice at Home visits.

Head of clinical services Louise Sinclair said: “Our in-patient unit is well placed to continue to safely support patients who wish to be cared for in the hospice, whether that is a short stay to help them get their symptoms under control, or in the final days of their life,” she said.

“Being able to visit patients in their own homes with the right PPE through this time has been an essential service for some.”

The team has helped with personal care, advice and support, helping carers and providing extended visits for those who needed more support in the day or overnight.

The day therapy team has offered phone and Zoom support as well as doorstep visits and care packages.

“Despite all the challenges that 2020 has brought, and will continue to bring, Beaumond House has remained a constant, reliable and dependable place of support,” said Louise.

Debbie Abrams said she was proud of what the team had achieved and the way they had remained focused on delivering the very best and unique care.

“However, like the rest of the world, the hospice needs to change and adapt what we do to meet the needs of those who need our services so much,” she said.