Newark business 'The Ten Percent Club' now in partnership with Conor McGregor’s Paradigm Sport

Luke O’Reilly, owner and founder of 'The Ten Percent Club' nootropics supplements store, has announced that he has signed a partnership agreement with sporting agency Paradigm Sport owned by MMA and UFC Conor McGregor.

He started the business in 2022 after losing his mum just over ten years ago, and saddened that she couldn’t be saved, immersed himself in research into natural supplementation.

“I immersed myself in online research, YouTube videos, and podcasts, igniting a dream to start my own online store for CBD oil, and mushroom nootropics,” Luke said, “I self taught myself how to build a website and create a brand that reflected my vision, while searching for a facility that could produce the supplements I believed in.”

In January 2023, ‘The Ten Percent Club’ products were approved by Informed Sport to become readily available for professional athletes, and has seen a 3,900% growth in sales in just two years.

Several prominent athletes including professional footballers including Ben White, Matty Cash, Sam Johnstone, Kemar Roofe, Alex Greenwood, and Steph Houghton, and world champion boxer Shannon Coutenay.

Now the brand has been taken to even bigger heights as Luke, who now lives in Dubai, was contacted by Paradigm Sports, co-owned by Conor McGregor, to become partners of The Ten Percent Club.

He said: "We are thrilled to partner with Paradigm Sports, a leader in sports management. This collaboration is a testament to our hard work and dedication. Together, we aim to redefine how athletes prepare, perform, and recover."

Azhar Muhammad Saul, COO of Paradigm Sports, added: "At Paradigm Sports, we constantly seek innovative ways to support our athletes' performance and, remain at the cutting edge of the business world.

“Partnering with Ten Percent Club allows us to offer top-tier nootropic products that align with our commitment to excellence."